Hi Everybody, Welcome to the Cyberguru’s Blog…i am Sunil from India and i work as an Information Security Auditor….i am a computer freek and i spend most of my times on Computers, networks, internet etc…i just had a wild tought in my mind to start a website in which Technology has the biggest place…looking for some contributions…. reviews…. answers…. tutorials…opinions…. for all the Cyber Guru’s out there…..
Due to the explosive demand for domain names it is becoming increasingly difficult to get short meaningful web addresses. Chances are you are going to have to make some compromises when registering your domain name. If you manage to get a short domain name that is meaningful, easy to remember, sounds good, and simple to spell consider yourself very fortunate.
An additional advantage of longer domain names is that they are more room for your keywords. Long domain names that have your site keywords in them also have an advantage in that they fare better in a number of search engines. The latter give preference to keywords that are also found in your domain names. So, for example, if you have a site on San Diego Weddings with a domain name like sandiegoweddingadvicedotcom, it might fare better in a search for “San Diego Wedding Advice” than another site, gethitchedinthesundotcom.
For the most part, I would discourage the use of hyphenated domain names. Most importantly, it’s easy to forget the hyphens when typing a name. Many users are used to typing things like partyandweddingfavors.com but not party-and-wedding-favorsdotcom. Chances are people typing in your domain name will leave out the hyphens giving their business to your competitor.
When people refer your site to others verbally, having hyphens in your domain name leads to more potential errors than when the name does not contain hyphens. For example, how do you think your visitors will refer to your site if it is named “party-and-wedding-favorsdotcom”? They might say, “I visited Party and Wedding Favors dot com yesterday. It is such a great site, you should check it out”. The referred person, remembering that comment later, might type into their browsers “partyandweddingfavors.com”. Oops.
Hyphenated domain names are difficult to type. Who wants to insert a hyphen between each word just to get the proper domain name? It is simply too much work.
On the plus side, search engines may reward your site with better results due to the hyphen-separated words. Thus positioning your site more favorably in search results for those keywords occurring in your domain name. If the non-hyphenated form is no longer available at least you can get the next best thing.
Some of the tell tale sites of domain name that may be easier to obtain are a home to low quality Web sites. If you find yourself in this situation, contact the registered owner and ask if they would consider selling it to you. If the price is right, you may be able to make a deal. To maintain a cool head during the process, don’t act desperate to own the domain.
If the registered owner is willing to sell you the domain name be sure to use an escrow company. There are reputable escrow companies that will guide you through the buying process while minimizing your risks. It is worth spending a modest amount to ensure that you don’t get burned in cyberspace.
Your Web address is part of your brand strategy, and you have to make sure it is easy to remember. Try to pick a name that is easy to remember. I once worked for a company called ZZYZX. The domain name was http://www.zzyzxdotcom. Even though it is a short name it is a terrible name, because nobody knew how to spell it or pronounce it. You want your customers to be able to remember and refer your brand to others, so make it as easy for them as you can.
Domain names can be of any length up to 67 characters, but I don’t know why would anyone want a domain name 67 characters long. Your domain name can include 26 letters of the English alphabet, numbers 0-9, and hyphens (-).The domain name cannot begin or end with a hyphen but, it can contain one or more hyphens. Don’t settle for a short domain name that doesn’t compliment your business just to avoid a longer one. As a general rule, shorter domain names are easier to remember, easier to type and far less susceptible to mistakes. For example, “hellodotcom” is easier to remember and less prone to typos than “saygoodmorninginthemorningandgoodeveningintheeveningdotcom”.
Others argue that a longer domain name is usually easier on people because it is easier to attach meaning. A short but cryptic name such as zzyzxdotcom is not at all better name than a longer meaningful domain name such as raidsforlessdotcom.
The simple and short answer is that when you buy a domain name, you are registering it. The reason for this article is that there are some optional features available that are well worth considering when registering a domain name.
First and foremost, make sure that the email address and contact information you give when registering a domain name are accurate. This is especially true in the case of the email address. Communications regarding the status of domain names are sent to the email address on file, so give an email address that is readily accessible to you, and if you change email addresses at some point please be sure and update the email address attached to your domain name. It cannot be stressed enough how important this is. Often people lose access to their domain name or lose the domain name altogether because they can no longer access it, and the number one reason for this is their email address changed, they failed to update it with their domain registrar, and they no longer receive important communications regarding the status of the domain name.
Privacy One of the “deluxe” options you will be offered at the time of domain name registration is the option for privacy. You’ll probably want to take advantage of this option. All domain names are listed in a large internet database called the WhoIs database. Without adding privacy to your registration, your contact info, including your name, address, phone, email, etc. all become public information, and readily accessible to spammers, telemarketers, and junk mailers. Private domain name registration is not mandatory and will not block all spam, but it is well worth the extra investment nonetheless.
Business Registration This next option concerns how your domain name is perceived in the WhoIs database and by the search engines. If your planned website involves commercial interests, this is a highly recommended option as well. Business registration places your domain name in WhoIs as a business, rather than a personal registration, and lists you by business category and subcategory. There is also an option to place an online business card and a link to a map to your store location, which will show up on the search engines. This also boosts your standing with the search engines; ie., business vs. personal.
Platinum Registration This option protects your domain name from domain name hijack. In the event that you give others access to your account, such as when hiring a web author to build your website, Platinum Registration locks the domain name down in such a way that no one can modify or steal it in any way. Highly recommended as well.
Multiple Years In the past few months Google and Yahoo, among others, have modified their search techniques to include checking the length of registration of a domain name. This is to weed out the pretenders from the players. Registering your domain name for a minimum of 5 years (or more) will boost your esteem in the eyes of the major search engines. For more information on this topic, read the article HERE.
There is a school of thought that the dot com domain name is the Gold Standard, the only type of domain name extension (or TLD) worth owning. Indeed there is some merit to this. As the original type of domain name since the internet’s inception, far more dot coms have been bought up versus all other extensions (as of August 2006, over 50 million dot coms were registered versus 6 million dot nets and 4 million dot orgs, for example). Be that as it may, there is still good reason to consider other domain name extensions besides, or possibly in addition to, the dot com extension.
First, consider the fact that with so many dot coms already spoken for, it is far more likely that you will be able to find the name you want as a dot net, org, biz, or info. And although it is arguable that in the minds of most net surfers dot com is king, the walls are coming down in that respect also. In fact, when was the last time you searched for something through Google or Yahoo, and upon finding the results and clicking to go to a website, did you really pay attention to the extension of the domain name? Most people don’t surf the web by typing in memorized domain names.
Dot net is generally the second choice after dot com for most buyers of domain names. But that is changing as well. Dot org, originally the extension for non-profit and government websites, is now available for all, even commercial sites. And it gives off a more social, more community oriented connotation. Dot biz, while open to all, actually gives a professional sound to a domain name, leaving little doubt that commercial interests are involved. Dot info, again open to all comers, gives the impression that the user will find waiting for them a site rich with content and pertinent information.
Many savvy web builders these days will lock down not only a dot com domain name, but every other available extension along with it as well. When you purchase mygreatgizmo.com, and then also buy the same domain name with the dot net, info, biz, org, etc., you are performing a preemptive strike against the competition, a hedge against someone capitalizing on your good domain name in the future. And you are able to point as many domain names to a single website as you wish.
The bottom line here is that there is good reason to consider other extensions in addition to dot com. With the vast majority of web surfers using search engines to find websites, coupled with the fact that dot net dot org dot info dot biz extensions are more and more recognized and accepted, going forward there is no reason to limit yourself to only dot com domain names.
A couple of final thoughts: consider country specific domain names if doing business only in your home country. Dot US for the United States, dot EU for Europe, dot CA for Canada, dot UK for United Kingdom (dot co uk is most popular) as well as the New Zealand nz domain name. And coming on strong in the last year is dot MOBI domain names, the only domain name for mobile devices. The land rush is on for this extension, and dot MOBI domain names will be discussed in a future article.
The first step in building a website is in the choice of a domain name. Whether you are a doctor, lawyer, plumber, aluminum siding salesman, or if you want to start up a website to feature your family dog Spot, the entire endeavor begins with the choice of a domain name.
The next logical question you might ask, is “What is a good domain name?”. The answer is, it depends. For example, if you are the person above who wants to build a website devoted to Spot, the family dog, then the answer is that the choice of a domain name really doesn’t matter. Why? Because you probably don’t really care about gaining a lot of traffic to your website, your site is probably only something you are going to produce for family and friends, to let them know about the latest goings on in Spot’s life. In a case like this, it does not matter whatsoever if you find a domain name like “ourdogspot.com” or not, since most likely you will only be giving out the website address to a few friends and family and maybe Aunt Tilly in Toledo.
In fact, in a case like the above, you could call the site anything you wanted to, “dogdiary.com” or even “catsdontlikespot.com” or something even as silly as “lookatthis.com”, which really has nothing at all to do with the subject matter of the website itself. The point is that in a case like this, there is no real concern with getting a lot of visitors to the website other than friends and family and Aunt Tilly in Toledo, so there is no real harm in naming the website ANYTHING, because you will be giving out the website address to a select few people. BUT……
What if the website is for business? What if I do want it to attract attention?
The simple answer is, it pays to have a domain name that reflects your site or business. If your website is about car parts for example, do you really expect the average web surfer to remember how to get to your website if it is named “bobsthingsforsale.com” or some other unrelated name? The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business. For example, a car parts website should have a domain name like carparts.com or bobsautoparts.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
You can find domain names by checking the WhoIs database on the internet. While there are any number of places on the net to do this, we have conveniently placed a domain name search engine on http://www.StartMyWebsiteToday.com for this very purpose. After searching the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it. If not, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.
In the next article, we discuss strategies for choosing a domain name, long or short, hyphenated or not, and generic or brand names.